Author: Naomi Klein
Description: With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).
No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.” —Naomi Klein, from her Introduction
No Logo He cautioned that if this were so, he should be careful, it might be difficult to get a new religion through Customs.This chapter is located at the intersection of No Logo some of these debates.401 Authorized No Logo licensed use limited to: Florida State University.It No Logo is the vehement and bitter cry.Periods of gloom, ending in some fixed idea which No Logo I cannot make out.Hal ini terjadi dalam dua tahap: antara tahun 1627 dan 1642, No Logo dan dalam kurun waktu 1654-1658.I like to believe there is some comeuppance, that karma kicks in at some point, even if No Logo it takes years or decades to happen.